How Can the Right Software Solutions Nurture Your Company Culture?
Any company culture is a set of values and principles that dictate the goals, strategies, and ethics a business lives and leads by. A solid company culture is one where employees can communicate openly, can feel part of an organization where information is available and orderly, and can learn and adapt as business requirements evolve.
Company culture drives business results
Company culture is the sum of practices, values, habits, behavior, and brand-related artefacts which make a company stand out. Culture gives a company its personality and voice, making it an employer of choice and a business of choice.
Great company culture is a continuation of employee effort and of business vision. To keep the momentum going, companies must ensure that the technology and tools they use instantiate culture on a daily basis and alongside moments of truth.
When employees and customers identify their values with a company’s values, good results come naturally and the entire business flourishes.
Company culture is driven by technology
Technology is a means to an end, as it should equally reflect and be reflected by company culture. Technology can shape and sustain company culture through best practices, tool-enforced practices, and, overall, by making everyone fit in.
The right technology builds knowledge, relations, and dictates the entire business dynamics. The right technology enforces the idea that employees matter and that customers are cherished. It is also true that adopting a given technology can change a company’s culture, but the main thing to remember is that technology lays the foundation for interaction and relatedness.
Communication as knowledge builder
Communication enables employees to exchange ideas, and build products. Good communication can make employees feel that they are part of a community where knowledge is accessible, findable, and organized. The right technology gives employees a workspace which makes the following possible:
- Instant communication
- Video capabilities
- Task and workflow integration
- Asset management
Communication is a key factor when gaining a new customer or delivering results to an existing one. Technology can help this relationship thrive in terms of focused discussions and zero waste, traceability, transparency, and accountability.
A place where people are in the know, where they are listened to, and where technology channels support the flow of ideas is a place where ownership helps people grow. Choose tools that support a culture which:
- Reinforces accountability
- Fosters clarification and attention to detail
- Involves people as players rather than spectators
- Conveys the idea that people are not replaceable resources, but invaluable sources of creativity, innovation, and growth
As a business, invest in technology that keeps everyone a part of feedback loops and notifications, of company-wide communication and intranets, of structured rules and control layers. Reach out to large or specialized audiences fast, accurately, and consistently, and let technology deliver the right message in the right context.
Productivity as acquired skill
Productivity requires discipline, rules and processes, as well as specific knowledge. Productivity is something businesses develop over time. Technology can assist businesses to streamline productivity:
- Improved component or module interaction
- Quantifiable result forecast
- Bottleneck detection
- Reduced repetition and duplication of steps
- Automated processes
In essence, the right technology will keep everyone focused on the task at hand while offering them an overview of historical data, and of anticipated outcomes. As a result, employees will not feel anxious and will not work in an environment which encourages the extreme fight-or-flight mode. Moreover, customers will identify you as a reliable business which delivers on it promises with precision and due diligence.
Accessibility as digital prerequisite
Being accessible as an employer and as a business, means having content, infrastructure, and products available for grabs any time, from any device, or from any environment. Accessibility is closely linked to portability, interchange, and ubiquity.
Technology should assist with real-time access to authorized and goal-driven repositories, platforms, offers, or information. Going digital and turning to cloud will make your business a click or search away, making you easy to be discovered.
Adaptability as binding principle
Change requires businesses to learn and adapt. Whether it is scalability, integration with other modules or businesses, customization and specialization, technology must deliver the means to implement sustainable practices.
The right technology will enable you to increase or decrease production, to update or rollback on initiatives, to plan ahead, to make successful practices the staple best practices, and to automate. Automation is particularly important for becoming future-proof. When you automate something, you decouple data and users from process, and you create a blueprint which you can replicate as many times as needed with different variables. When situations change, for example a surge in demand, you simply need to adjust some parameters and tweak the workflow, and production can continue as per usual.
Choose technology that can address your challenges, and that can help you easily configure the variables and the process digitally.
Security as asset vertical
Promote yourself as a business which integrates security principles in its development processes, delivery method, products, and know-how.
Choose technology which:
- Checks security is observed every step of the way (authorization, access)
- Mitigates human error
- Keeps your data safe and recoverable
- Makes customer interaction with products safe.
Turn cloud, and leave all infrastructure, updates, and security investments in the care of the provider, so that you benefit from the service and reap the benefits of applying it daily.
Performance as data-driven behavior
Strive for performance with the right tools. Reduce the time spent on activities, automate, deliver fast, distribute workload evenly and in a smart way, and do not sacrifice quality. You will regularly need to assess how well you did on all these chapters.
Choose technology which collects behavioral data, and then gives you metrics, tracking, reports, and insight correlations. Make evidence-based decisions. Assess your performance based on the ratio between what you delivered (quantity and quality) and how you delivered it (man-days, time, schedule vs. reality, workload). Choose to be a culture informed by data rather than guess work, and make employees and customers love you for what you stand for.
Choose the right technology
The right technology supports your business efforts in terms of employee engagement, productivity, and profit. You are still the master of your castle and you still need to call the shots. Technology will not make business decisions in your place, but it will make your plans a tangible reality.
Look for technology which can enable:
- Business growth driven by employee engagement
- Profit driven by sound processes and accountability
- Predictability driven by metrics and figures