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Why Should Leaders Embrace Digital Transformation? 

Leaders are the gatekeepers of team efficiency, proficiency, and motivation.

When it comes to hybrid and distributed teams, leaders face the challenge of keeping members: 

  • Engaged with projects and objectives
  • Involved in collaborative ideation and knowledge sharing 
  • Committed to the team values

Digital transformation is a key enabler for leaders who understand that what the team believes in is tightly coupled with what the team delivers. Digitalization facilitates leadership within and beyond teams. 

Leaders need balanced teams. Balanced teams need digital transformation

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Leaders are iconic figures which empower teams and drive the motivation that lights up the core of every success story. As a result, leaders need to find the right leverage to deliver on their promise. To find enough resolve, emotional resources, understanding, and know-how leaders need the right tools. Digital transformation can lend a hand.

Digital transformation refers to the tools and strategies that make the work of teams and enterprises more efficient, more connected, less paper-based, and less monolithic. These elements fit leaders like a glove. Leaders are generally concerned with setting up the right ecosystem for: 

Streamlined operations and processes

Digital suites allow leaders to implement operations oriented towards collaboration where knowledge is built by everyone and is accessible at any time. Leaders need to allow teams to organize their work, to reshuffle priorities, to stay Agile, and to work as part of a group that is motivated to get things done very well. Digital suites have several quality gateways: insight, reports, audit trail, and staging environments. 

Reliable solutions and products

Digital suites give teams the tools and mechanisms to develop at scale, in an organized ecosystem, and with access to the right information at the right time. The possibility to customize features, to schedule delivery and operations, to replicate success, and to monitor progress are key to building products that help users meet their goals. Leaders must choose the right suites for their teams to make members feel that their work matters for the company and customers they serve. 

Straightforward customer experience and interaction

Digital suites helps businesses collect and act upon customer feedback and customer usage of tools. Gaining insight entails that teams can start adapting the current products to meet customer goals effortlessly. Leaders understand that teams need a vision and a path. Customer feedback helps clarify that path which in turn leads to happier customers who interact with products by choice. 

Challenges

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Nobody is born a leader, despite the fact that leaders tend to have an innate stronghold which binds and drives people towards a common goal.

No digital transformation strategy got implemented by itself, as there is no digital silver bullet that can fit. Digital transformation is about adopting the best suite for a specific team that delivers industry specific products.

Leaders need to drive digital transformation in spite of the challenges that the digital adventure lays out: 

Change management

When moving towards faster computing power, a new operational model, or a remote work setup, leaders need to ensure that the transition is smooth and that the digital suite does supply a paced approach. 

Omnichannel and crosschannel engagement

To become discoverable, omnichannel and crosschannel brand engagement are paramount. Leaders need to find the sweet spot to make this happen. If systems have many dependencies, if they are loosely coupled, if they are not consistent enough, then any digital plan to reconcile and harmonize diversity will require a phased approach. 

Reframe priorities and motivation

Many people feel comfortable with their work and go about their daily chores. Introducing flexibility and agility as core objectives, and weaving the customer and employee experience around these objectives needs the processes and tools that enable such dynamics. To lead by example, and to encourage dialog, leaders need to showcase why they believe some instruments and means are better than others. Technology demos can vastly support the transition if done sensibly. 

Success factors

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Leaders can ramp up the productivity, efficiency, and happiness of their teams by choosing digital transformation that makes work meaningful. 

Exquisite delivery    

  • Balance efficiency (time, budget, scope) against skills, availability, and potential.        
  • Develop timely and quality delivery around predictable projects.     
  • Use digital tools to get organized and optimize the next best upskill strategy to drive innovative projects. 

Clear communication        

  • Keep communication clear, direct, simple, and actionable.         
  • Maintain know-how and insight in a source-of-truth hub.       
  • Do not hide behind processes and jargon.      
  • Democratize understanding. 

Collaborative buildup    

  • Empower teams while supporting innovation and flexibility.       
  • Provide a platform where ideas and initiatives are fleshed out in minute details.        
  • Stay connected and share knowledge on platforms that support business continuity. 

Change mindset        

  • Explore change and pivot when necessary.         
  • Embrace perspective and drive digital transformation to gain mobility and connectivity.      
  • Align ownership engagement within the entire team and encourage everyone to put on multiple skill hats. 

Feedback centricity         

  • Encourage feedback and develop based on what clicks with your employees and customers alike.     
  • Establish a recurring review process to allow all parties to generate and receive value from the ecosystem. 

Smart measurement       

  • Choose technology that promotes inclusiveness and measurable objectives.
  • By handling historical project data to discover insight, digital tools ensure that KPIs are not built artificially.       
  • Strive for a fair view over velocity and operational efficiency. Being a fair leader means you will be followed and trusted.   

Added value       

  • Be proactive and identify skill gaps and knowledge silos in order to optimize value capitalization.     
  • Use your digital stack to provide a unified experience for both employees (value producers) and customers (value consumers).         
  • Invest in digital experiences to produce quality in any context.