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Top 5 IT strategies to increase your business performance 

Do customers love your brand and solutions? Are you a business of choice?

Do customers look up to you and are eager for the next launch? Is your employee base stable?

Do you know how can the right software solutions nurture your company culture?

Do you find it easy to increase profit, to scale, and to adjust rapidly? 

All businesses face unforeseen bottlenecks, because it is hard to predict all the shifts on the market. However, the right IT strategies can boost the speed and relevance of your answer to context and customer requirements.

Performance is a gradient

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Photo by Kolleen Gladden on Unsplash 

How do you know someone performs to the best of their abilities? You probably measure progress and make assessments of then vs. now.

How do you know a product performs so well that it is loved and coveted by customers? You can analyze KPIs, profit, quantitative satisfaction surveys, and much more. Good, performant products: 

  • Solve problems   
  • Facilitate processes 
  • Simplify interactions 

To achieve this, products need to be backed up by IT technologies that can ensure:   

  • Speed, reliability, and data persistence (Cloud computing)   
  • Round-the-clock availability and access to assets (Web-based interaction with customers) 
  • Remote office and operations (Web-based virtual office tools for employees) 
  • Connectivity and seamless interoperability of modules (System integration) 
  • Customer-driven interactions and tailoring (Personalized services) 

Identify performance issues

The right IT strategies can be applied if you first identify performance issues correctly. The range can be quite wide: 

  • Customer feedback is not collected/analyzed/actioned upon in a timely manner   
  • Reliance on manual processes is high which leads to a high implementation error rate   
  • Operational costs and churn are high due to lack of collaboration 
  • Market outreach is poor due to predominantly offline flows   
  • Systems fail or are slow, and cannot scale properly at peak times 

Reach for the right tools and strategies

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Photo by Cesar Carlevarino Aragon on Unsplash 

Out of the myriad of available IT strategies, we would like to briefly explore how 5 of them can help businesses improve their performance. 

Cloud computing

Cloud computing is a technology associated with: 

  • Fast processing and enhanced security   
  • Scalable storage and security 
  • Low infrastructure and maintenance cost for users

How can this technology drive performance? 

  • Migrate or develop your solutions in the cloud to speed implementation and delivery 
  • Scale easily to remain competitive 
  • Use cloud to prevent data theft or corruption 

Web-based interaction with customers

Web-based interaction is a technology associated with:   

  • Websites or one-page-applications that can be accessed from any device via the Internet 
  • Mobile or hybrid applications that integrate with accounts, billing, or service delivery 
  • Omnichannel customer service

How can this technology drive performance?

  • Consolidate an online and mobile market presence to be discoverable at all times and to sell at all times   
  • Monitor actual usage of the application to drive your product development initiatives   
  • Facilitate fulfillment and make it strategic 

Web-based & virtual office tools for employees

Virtual office is a technology associated with: 

  • Instant, online collaboration   
  • Digitized document management 
  • Digitized project management

How can this technology drive performance?   

  • Keep your data, documents, and asset inventories accessible and discoverable at all times based on permissions   
  • Use productivity applications to give all team members an immersive experience when working on projects 
  • Monitor organization performance to identify bottlenecks and improve processes   
  • Use the embedded analytics to decide what other technology enhancements must be made 

System integration

System integration is a technology associated with: 

  • Seamless tool connectivity and interoperability   
  • Reconciliation of multiple data sources 
  • Automation and RPA

How can this technology drive performance? 

  • Plan, automate and oversee workflows to speed up production and communication 
  • Digitize environments to test compliance, monitor regular sanity and move from PoCs to MVPs faster 
  • Expand the range of data you can tap into and the services you can provide on the fly 

Personalized services

Personalized services is a technology associated with: 

  • Analytics & AI   
  • Immersive experiences   
  • Inbound & contextual offers

How can this technology drive performance?   

  • Measure customer engagement to focus development efforts on the services and products most used and most accessed
  • Store and analyze user behavior to provide users with the information, instructions, and services they are most likely to adopt  
  • Maintain a customer base that you understand to sell and cross-sell 

In brief

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Photo by Tech Daily on Unsplash 

Performance, like trust, is built over time. IT strategies are essential for:   

  • The scope at which you manage features   
  • The speed at which businesses deliver value   
  • The scale at which you operate

Choose one or all of these 5 IT strategies to boost your performance:   

  • Cloud computing to improve processing and to ensure ubiquitous storage   
  • Web-based interaction to enable global 24/7 access to assets and services   
  • Web-based & virtual office setup to manage teams, projects, and assets collaboratively   
  • System integration to pull and unify data from multiple sources for orchestration   
  • Personalized services to position customers at the center of interaction 

If you need a partner to implement the solutions or support the strategic process, contact us, and we will be part of your digitalization journey.